Tuesday, January 14, 2014 by Keith
Carls Patio Furniture is one of Florida's largest outdoor patio furniture suppliers, with 10 store locations in Southern Florida. We traveled with Stern Advertising and their amazing creative staff, to Florida, where we rented $40,000,000 homes (yes that's 40 million dollars) to stage the sets and produce the photography for Carls newest web, billboard and television campaigns.
Two semi-trailers followed us, carrying the props and furniture to our various locations, where we created the desired imagery; one setting included placing the dining room set directly in the surf!
It was a fun, warm and very productive way to spend some winter time working in the sun.
Check out some more of the images from our shoot and see how the rich folks live.
This sure is an interesting business we're in!