Tuesday, September 20, 2011 by Keith

Republic Steel kicks off a New Ad Campaign with Images by Keith Berr

Republic Steel

Republic Steel kicks off a New Ad Campaign with Ad Agency Innis Maggiore and images by Keith Berr.

What a fantastic project, we were sent to 6 different facilities in the USA and Canada to photograph the people at the Steel Mills and the work that they do. Wow, that is one tough job, temperatures reaching 150 degrees inside and the danger factor is huge. We survived and created some very “cool” images of these folks working, including photographing 320 tons of molten steel pouring only 15 feet away from the camera.

At one point I smelled my hair burning and my face was blistering from the heat, so I actually had to abandon the camera, as the tripod was too hot to handle. I ducked into a safety doorway with my cable release still in hand and kept shooting. Here are a few of the images to enjoy.

Greatest project in years, Thanks Guys!!!!

Steel Workers

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