Monday, January 11, 2010 by Heidi

Whirlpool Banners 12 x 17 Feet

This was a fun project, Whirlpool needed 4 banners for a trade show and the Chicago based ad agency designed them being 12 x 17 feet.

Whirlpool Banners


The images were of some 200 people with groups of 50 in each and the agency first wanted us to rent bleachers and capture each shot with all the people at once with the perfect expressions.

Fortunately the art director is a great guy so we collaborated and came up with the idea of shooting small groups of 5 to 7 people each and compositing the images. This is the kind of solution where everyone photographed would have a great expression, therefore a happy client.

Whew...... it worked. Here are the 4 banners and everyone is a happy person.

Thanks to a great team effort from the entire crew!

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