Thursday, April 23, 2009 by Keith

General Mills gets a visit from Cleveland photographer Keith Berr

General Mills 1-3

General Mills 1-6

Keith Berr was in Minneapolis a few months back photographing a lot of funny things for General Mills.

He worked with the General Mills staff, real people, to create a new recruitment piece with TMP Worldwide based in Chicago.

The people all had to be interacting with the GM crew, meaning the Jolly Green Giant, The Trix Rabbit, The Pillsbury Doughboy, The Lucky Leprechaun. “I had imaginary rabbits chasing people in the headquarters, Doughboys being poked in the belly in the cafeteria, it was just one of those funny shoots instigating people to be crazy.”

General Mills markets in more than 100 countries on six continents and are one of the largest food companies on the planet.

Our piece was produced by the amazing art directors at TMP and we were then honored with 15 awards as TMP swept the CEA's in Las Vegas, an award program designed to recognize outstanding achievement in recruitment advertising and marketing.

Here are a couple of fun pieces from the campaign.

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