Monday, March 2, 2009 by Keith

McCafe Billboards Campaign Photographed by Keith Berr

McCafe Billboards

Four new McDonalds billboards for the McCafe line of hot drink products have just hit the streets.

The campaign, art directed by Bob Felty for Stern Advertising, was photographed in Keith Berr's studio this past month and features the new line of hot beverages being introduced by McDonalds.

The rich chocolate backdrops and hot beverages will make you want to stop by McDonalds and enjoy.

Also, Big Mac hopes to draw moms and mobile professionals with couches, music, wireless Internet access and a menu of gourmet coffee, sandwiches and desserts. McCafé may rival Starbucks eventually: Plans call for 400 units worldwide by yearend, with 80 added overseas this year.

Big news for McDonalds!

I love the smell of coffee!!

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